The Ordinary Line-Up of Speakers
The people on this stage aren’t here to sell you an empire. They’re here to share the behind-the-scenes of businesses that look a whole lot more like yours: profitable, sustainable, and built for real life.
Wednesday, April 1
There will be transcripts available for each pre-recorded presentation.
Check out our summit sponsors:
#SlackChat: Simplifying Your Business with Britt Hyatt (she/her)
Sponsored by Pop Impact
In this Slack chat, we’ll talk about what happens when you stop adding more and start refining what’s already there. We’ll share examples of things we’ve cut, boundaries we’re setting, and where simplifying could make business feel lighter. Perfect for newer owners deciding what not to take on and seasoned owners ready to streamline.
How I Build Relationships That Build My Business with Jessica Lackey (she/her)
In this behind-the-scenes workshop, Jessica shares the operational reality of relationship marketing: how she builds sustainable rhythms for outreach, protects her time while staying consistent, and tracks the seeds she plants until they sprout. She’ll show you the real numbers from 5 years of testing—50+ podcasts, 17+ communities, ~300 predictable subscribers every 6 months—and how growth looks completely linear until suddenly it’s not.
How I Built a Sustainable Business Without Going Viral with Geleen Antonio (she/her)
A behind-the-scenes look at building a sustainable business without going viral, posting daily, or scaling a large team. This session breaks down the practical systems and decisions that turn credibility, relationships, and conversations into consistent work without burnout.
How I Run Multiple Programs Without Burning Out with Terrell Baldock (she/her)
Running 1:1 clients, in-person training, online groups, nutrition coaching, and challenges doesn’t have to mean constant overwhelm. Terrell will share the exact workflows that support all of my offers, including how she uses Skool and email coaching as a simple, repeatable system to support clients.
After the Dip: How I Recalibrated My Business for Clarity, Confidence, and Sustainability with Puja Malhotra (she/her)
From the outside, my business looked steady and successful. Behind the scenes, I was navigating new motherhood, a major shift in capacity, and my first year of financial contraction after nearly a decade in business. In this session, I’ll take you behind the scenes of what it actually looked like to run a one-woman business that stopped feeling aligned — and how I rebuilt it without chasing more clients, more offers, or more growth.
LIVE Roundtable: Building Community with Other Business Owners
The “lone wolf” entrepreneur narrative is out. In this roundtable, Sharon, Nicole, Alissa, and Megan unpack the real fears and blocks around building community with other business owners—from comparison to fear of being copied—and what keeps people on the sidelines.
They’ll share practical, realistic ways to build supportive relationships and communities that make business feel less isolating and more sustainable.
How I Use Client Feedback To Make My Business Better with Morgan Specht (she/her)
Client feedback is an absolute gold mine when it comes to evolving and improving your business, IF you approach it the right way. In this presentation I’m sharing how I shifted my mindset and process from simply seeking testimonials to gathering actionable, constructive feedback that’s driven real positive changes in my business.
The Energy-First Framework for Sustainable Success with Chelsi LeBarre (she/her)
What Marketing Looks Like Without Trends, Audio, or Reels with Erin Perkins (she/her)
As a DeafBlind founder, Erin has built her business around written clarity, accessible communication, and systems that don’t depend on performance. She shares what that’s looked like in practice and the tradeoffs involved. This talk offers a grounded perspective on marketing designed around real constraints, real capacity, and long-term sustainability.
BTS of Repurposing a Podcast with Jaci Schreckengost (she/her)
It’s time for you to make the most of your podcast episodes. In this session, we’re going to take a podcast, pull out the gems, and understand how to turn those gems into short clips for social, hooks, carousels, and so much more.
Why People Think We’re Everywhere (And Why We’re Not) with Sutton C. McCraney
Most people believe omnipresence requires constant posting and being online all the time. In this talk, Sutton McCraney reframes visibility as a system — not a schedule. Drawing from real-world experience building a trusted brand while working just 3.5 days a week, she shares how precise messaging, intentional content systems, and strategic restraint created the illusion of being everywhere without burnout. This session explores why recognition comes from consistency, not volume — and what it really takes to be remembered, trusted, and sought out in a crowded online space.
Featured Expert
Clarity Over Complexity: A Ridiculously Simple Planning Process for Solopreneurs with Holly Tate (she/her)
In this talk, Holly shares a ridiculously practical planning process to take your business from chaos to clarity. You’ll learn how to cut through noise, identify your real priorities, and create a plan that supports both your business and your life without 40-page decks, endless goal lists, or hustle culture pressure. You’ll walk away with a clear framework you can use again and again to make confident decisions, focus your time and energy, and grow sustainably on your own terms.
Thursday, April 2
There will be transcripts available for each pre-recorded presentation.
Check out our summit sponsors:
#SlackChat: Entrepreneur Money Diaries with Melissa Mitt
Sponsored by Melissa Mitt
Dear Diary, Today I love money. Tomorrow I may despise it. It’s a complex relationship, but it’s one I’m committed to.
Okay, but for real… In our #SlackChat, we’re going to have a judgment-free conversation where we get a chance to zoom out and look at our money from a few angles: the celebrations, the tedious parts, and the beliefs we inherited.
Marketing Without Performing Online: How I Actually Show Up Day to Day with Nicole Leon (she/her)
Nicole Leon shares what marketing looks like when you stop performing online and start showing up as yourself. In this session, she walks through her real day-to-day approach to organic visibility – from how she uses social platforms and communities to how she thinks about content, connection, and follow-up, all without rigid strategies, pitching, or pressure.
How I Accidentally Started and Burned Down my Photography Agency in the Same Year with Emily Kim (she/her)
Emily shares the behind-the-scenes story of moving from a high-margin, $246k 1:1 brand photography business into an overcomplicated agency model that quickly eroded revenue, profits, and enjoyment—while also attempting to pivot into digital products and coaching. In this session, she walks through what broke, what she learned, and the very ordinary decisions she’s making now to build a leaner, more sustainable business.
The One Monthly Meeting That Runs My Business with Anora Weste (she/her)
In this session, Anora walks through the single monthly meeting that quietly runs her business. She shows how she reviews what’s working, what’s not, and what needs attention—without adding more tools, systems, or pressure. She shares how the check-in is structured, which numbers and signals she pays attention to, and how it supports calmer decisions around workload, cash flow, and capacity.
Why Alignment Beats Algorithms with Alissa Alter (she/her)
Tired of being told you’re just “one funnel away” from success? This talk is your reminder to stop listening to the “experts” and start listening to yourself. Alissa explains why “proven tactics” often backfire when they don’t move in alignment with your values. Filter out the noise of the program peddling influencers and build a sustainable, profitable path that actually feels good in your body and your life.
LIVE Roundtable: Marketing Without Being on the Hamster Wheel
Marketing doesn’t have to feel like a full-time job layered on top of your actual business. In this roundtable, Maddy, Kristin Lawton, Logan, and Nicole talk candidly about stepping off the marketing hamster wheel and choosing approaches that are lower lift, more sustainable, and easier to maintain over time. They’ll share what they’ve stopped doing, what they’ve simplified, and how they focus on marketing that fits real capacity.
How I Run A Podcast as a Solopreneur with Hunter Myers (she/her)
Want to launch a podcast but think you need a huge budget, a production team or studio-quality gear? Think again. Podcasting is a great way to grow and market your business, and it isn’t just for the super fancy. Ordinary businesses can just as easily find success in the podcast realm, and in this talk you’ll learn how. Whether you have a shoestring budget or will be running your show as a one-person team, this process will show you how to make it happen without it becoming your full-time job.
Profit Margin as Your Most Important KPI with Marissa Lawton (she/her)
Onboarding Systems That Strengthen Business from the Inside Out with Kris Gordon (she/her)
In this behind-the-scenes session, Kris shares how redesigning one system transformed her business from draining to grounded, from reactive to refined. Inside this session, you’ll learn why onboarding is not an admin task, but a leadership decision, how unclear beginnings create chaos later (and how to fix that) and what it looks like to design onboarding that feels human, not robotic.
How to Batch, Automate & Say No to Everything Else with Parijat Deshpande (she/her)
Parijat teaches a sustainable approach to running a business alongside an unpredictable life. You’ll walk away with concrete strategies for building flexible rhythms, simplifying operations through automation, and making clearer decisions about what to say yes—and no—to as your business grows.
The Clipboard Visibility and Accountability Tracker with Jodi Brandon (she/her)
Jodi will walk through a simple, efficient system for checking visibility at a glance. It helps business owners see where and how they’re actually showing up—versus where they think they are—so they can identify gaps, make smarter adjustments, and then evaluate what’s really driving sales, leads, and growth.
Featured Expert
Building a Strong Referral Network with Janna Carlson (she/her)
In a world of shifting algorithms and shrinking online visibility, a strong referral network is a valuable asset to your business. But it’s daunting to build; relationships take time, intention, and persistence. In this session, we’ll explore the true value that a healthy referral network holds for you (it’s far more than referrals!).