The Ordinary Business Podcast
Staying solo isn’t a stepping stone.
A business growth podcast for experienced solopreneurs who want to stay small on purpose. Real women, real business decisions, growth on their own terms.
Most business podcasts assume the next step is more: more revenue, more people, more hours.
You’ve been in business long enough to know what works and what you don’t want anymore, and you still care about making good money.
The show is pro-growth. The difference is that the person building the business decides what growth means. Sometimes that’s more profit, sometimes it’s Fridays off, and sometimes it’s deciding what you’ve built is enough.
listen to the latest episode:
What you’ll hear on this podcast
Real business case studies. One woman, one decision. How she built a $15K launch without paid ads, or why she took a part-time job instead of scaling her business. You will get something out of an episode even if you’ve never heard of the guest!
Field notes. Just me, talking about what I’m noticing after 15 years in business and what I’ve changed my mind about.
Roundtables. Several women, one question, different answers. When do you know your business is big enough? Is hiring a team actually necessary? Nobody has to agree!
The topics are all the ones you’re already searching for: getting more clients without relying on social media, business systems that give you more freedom instead of more to manage, and setting business boundaries without watching your profit shrink.
Be a guest
If you’ve done something in your business that went against the usual advice, and you can tell the story of how it played out (including the messy middle), I’d like to hear from you.
Good fits usually look like:
- You get clients without leaning on social media, and you know exactly where they come from.
- You’ve grown your income without growing your team.
- You take real time off, and your business keeps running.
- You’ve built systems that let you work less without things falling apart.
- You’ve defined “enough” for yourself and stuck to it.
Be a sponsor
The people who listen to this podcast run their own businesses, which means they’re also the ones deciding what to buy, what to try, and who to hire.
Most of them are women, the largest group falls between 35 and 44, and the audience is mainly in the United States, with Canada and the United Kingdom following.
I’m selective about who I partner with, because these listeners trust the recommendations they hear here. If you make something that genuinely helps experienced solo business owners, I’d like to hear about it.