ordinary [adj.]

/not: plain, forgettable, or second-best/

new definition:

small-but-mighty, sustainable, honest. The kind of business that’s often skipped over in the hype cycle—but actually doing the work, paying the bills, and building a life worth living.

That’s what The Ordinary Business™️ is all about.

Turns out “ordinary” isn’t the insult, it’s the goal. Which brings me to how this whole thing started…

Hey! I’m Jess Freeman, owner of Jess Creatives–web designer, SEO strategist, and founder of The Ordinary Business™️.

A few months ago, I joked about hosting an “Ordinary Conference” because I was tired of going to events where the speakers were too busy, too important, or too famous to even say hi.

Apparently, I wasn’t the only one craving a space where you could actually talk to the people on stage and where the advice was built for businesses like ours, not multi-million-dollar empires.

So here we are. 

For 14 years, I’ve has been helping small business owners get the visibility they need without burning themselves out trying to “keep up” with influencer culture. I know what it’s like to juggle client work, marketing, and actual life… because I’m literally still doing it.

I created The Ordinary Summit as the event I wanted for myself: a place where business owners could learn from people who get their reality, not from celebrity entrepreneurs with advice that only works if you have a full-time team and a six-figure ad budget.

We believe small doesn’t mean insignificant. A business can be profitable, sustainable, and downright life-changing without chasing blue-check fame, 7-figure flexes, or 50-hour weeks.

We want work that pays well and leaves room for life. Small but mighty, profitable without the burnout, ordinary on purpose.

Ordinary to us means human, relatable, and sustainable—because when the noise dies down, that’s what keeps your business going.