The Ordinary
Line-Up
The people on this stage aren’t here to sell you an empire. They’re here to share the behind-the-scenes of businesses that look a whole lot more like yours: profitable, sustainable, and built for real life.
Hover over the session descriptions to learn about our speakers!
Tuesday, October 14
There will be transcripts available for each pre-recorded presentation.
Check out our summit sponsors:
#SlackChat // 10:30 a.m. EST
Work Sprints with Amy Hanneke (she/her)
Sponsored by My Write Hand Woman
Got a random two-hour window between calls and wondering how to actually get something done? In this chat, we’ll swap notes on how to set up quick, productive work sprints. Amy will kick things off by sharing how she structures her own sprints, then we’ll trade ideas and questions.
Spotlight // 11:15 a.m. EST
How I Sustainably Built My Copywriting Business with Sam Burmeister (she/her)
Sam Burmeister is giving a year-by-year breakdown of how she built a business she loves to run. In this session, Sam gets radically open about the numbers and shares exactly what she’d do again—so you can take the parts that resonate and apply them to your own business.
Spotlight // 11:15 a.m. EST
Rebuilding Your Business After Going Quiet with Kristine Gonzalez (she/her)
Kristine ghosted her own business for almost three years—no farewell post, no drama, just life, rest, and a lot of lessons. While she wasn’t showing up, she was rebuilding the backend one system at a time. This talk is about what it looks like to come back without a content plan or an “I’m back!” moment. She’ll share how she set up her website, automations, and SEO to keep working—and what she did (and didn’t) do to start generating leads again after silence. It’s a sustainability story that proves the quiet years still count.
Spotlight // 11:15 a.m. EST
How to Land Clients Without Being on Social Media with Kita Bryant (she/her)
Kita Bryant is pulling back the curtain on how she stays fully booked—without chasing likes, posting every day, or even showing much of her work on social media. In this session, she’ll share the simple (but powerful) strategies that keep clients coming in, even while she’s juggling mom life, a full-time job, and running a t-shirt business. If you’ve ever wondered whether it’s possible to build a profitable business without being ‘always on’ online, Kita’s here to prove that it is—and to show you how to make it work for you.
Case Study // 12:30 p.m. EST
How to Avoid Tech Regret and Make Smarter SaaS Decisions with Selma Dawelbeit (she/her)
Selma will share the exact four-step checklist she uses to decide if her business is truly ready to invest in a new SaaS tool—and how she applies it before every purchase. After wasting time and money on the wrong software, she developed a simple, repeatable process any founder can use to confidently assess, test, and adopt tools without the overwhelm (or regret).
Case Study // 12:30 p.m. EST
How I Launched My Program With a Free Telegram Challenge with Katy Harvey (she/her)
Katy will share her super easy, free Telegram challenge strategy that she uses as a launch mechanism to bring people into her paid programs. She’ll walk through how she set up her free challenge, what she included inside, and the upsell process that led participants into her paid group program and brought in more revenue than expected!
Case study // 12:30 p.m. EST
Using a Cash Reserves Account and Emergency Fund with Melissa Mittelstaedt (she/her)
As a small business owner since 2008, I have gone through A LOT with my money. But what changed the game was when I decided I wasn’t willing to subscribe to the feast or famine ideology anymore. In this Case Study Session, I’ll showcase how I used a cash reserves account, an emergency fund + getting one-month-ahead with my finances to revolutionize my moolah.
VIP-ONLY // 1:30 p.m. EST
Scale-Back Sessions: Interview with Jereshia Hawk (she/her)
Live Roundtable // 2:30 p.m. EST
Low-Lift Marketing Discussion
Sponsored by Growing a Deeply Rooted Business
Hosted by: Maddy Aucoin
Participants: Megan Kachigan, Christina Olivarez, and Jaci Schreckengost
Marketing doesn’t have to mean a full-time job or a 40-step funnel. In this live conversation, Maddy, Megan, Tara, and Jaci will share the simple, sustainable ways they keep clients coming in. After their discussion, the floor opens to you — bring your own questions, ideas, and low-lift wins to swap with others.
#Slackchat // 3:30 p.m. EST
Boundaries with Christina Anderson (she/her)
Sponsored by Lunimae Strategy
Boundaries aren’t just about saying no — they’re about keeping your business (and your sanity) intact. In this chat, we’ll talk about how clear communication and strong boundaries can keep projects on track, prevent scope creep, and make sure you’re running your business instead of the other way around. Christina will kick things off with how she handles it in her own work, then we’ll swap stories and strategies for holding the line without feeling like the bad guy.
ExtraOrdinary Goodie Bag Sponsors
VIP Upgrade Sponsors
Sponsorships are open until October 10th. Contact us to learn more!
Wednesday, October 15
There will be transcripts available for each pre-recorded presentation.
Check out our summit sponsors:
#SlackChat // 10:30 a.m. EST
Capacity with Zhara-Marie (she/her)
Sponsored by Zhara-Marie & Co.
How much can you really take on in your business without running yourself into the ground? In this chat, we’ll dig into what “capacity” actually looks like — from managing your time and systems to setting realistic limits on your workload. Zhara will start by sharing how she finds (and protects) her own capacity, then we’ll swap strategies, boundaries, and lessons learned about building a business that fits your energy, not just your calendar.
Spotlight // 11:15 a.m. EST
Running Your Business + Ignoring All The “Rules” with Ali Cameron (she/her)
Spotlight // 11:15 a.m. EST
Building a Small Equity-Driven Business with a Big Impact with Meg Wheeler (she/her)
Spotlight // 11:15 a.m. EST
How I Run a Visibility Business Without Always Wanting to Be Visible with Mercedes Barba (she/her)
Being the face of your business is a lot — especially when you’re also the one doing everything else. In this session, Mercedes shares the real behind-the-scenes of building a PR business that’s all about visibility, while also juggling clients, content, motherhood, and her own capacity. She’ll talk about what’s actually worked to bring in clients, why she walked away from a six-figure corporate job, and how she’s growing a sustainable six-figure business without burning out (or living online 24/7).
Case Study // 12:30 p.m. EST
How I Made My High-Touch Group Program (Mostly) Asynchronous with Ally Anderson (she/her)
What if your group program could deliver better results without fixed start dates, frantic facilitation, or juggling time zones? In this session, Ally shares how she turned her high-touch, cohort-based program into a (mostly) asynchronous, evergreen experience—without losing the human touch. She’ll cover the systems, checkpoints, and touchpoints that doubled her completion rate and freed up her calendar, so you can adapt the same framework to your own business.
Case Study // 12:30 p.m. EST
How I Make 20-30 Connections a Week on LinkedIn with Mollie Lo (she/her)
Mollie will share her favorite LinkedIn lead generation strategy to help you find, attract, and convert the right connections. She’ll cover how to pre-qualify leads, train the algorithm to work in your favor, create content that draws in ideal prospects, and use a simple DM sequence to spark authentic conversations. Designed for entrepreneurs, coaches, and service providers, this approach makes LinkedIn growth consistent and easy—in just 15 minutes every other day.
Case study // 12:30 p.m. EST
How I Use Threads to Book My Retainer Services with Zhara-Marie (she/her)
Zhara-Marie is showing how simply being herself — and, as she puts it, “yapping on Threads” — has led to consistently booking out her premium retainer services. No sales scripts, no pressure, just personality-powered content that converts. Her session gives you permission to market like a human while showing how connection-first content can quietly build a profitable, sustainable business behind the scenes.
VIP-ONLY // 1:30 p.m. EST
Scale-Back Sessions: Interview with Ashli Pollard (she/her)
Q&A // 2:30 p.m. EST
VIP-Only Q&A with Speakers
Ever wish you could skip the polished talk and just ask, “Okay, but how do you really do it?” This live Q&A is your chance. Our speakers will be hanging out to answer your questions, share off-the-cuff stories, and go deeper on the topics that matter most to you. Nothing scripted, nothing off-limits — just an honest conversation you won’t find on Instagram. (This Q&A will *not* be recorded.)
#SlackChat // 3:15 p.m. EST
Quiet Seasons with Kristine Gonzalez (she/her)
Sponsored by Tayden Impact Partners
Kristine knows this firsthand after stepping away for nearly three years. In this chat, we’ll talk about what “quiet seasons” in business actually look like, the pressure to perform a comeback, and the systems that can keep things running while you rest. Kristine will kick things off by sharing her own story of rebuilding without the “I’m back!” fanfare, then we’ll swap experiences, strategies, and reminders that quiet doesn’t mean gone.
Thursday, October 16
….surprise! some extra bonuses for VIP+
VIP+ ONLY // 9 a.m. PST / 12 p.m. EST
“Build Your High-Converting Opt-In Page” Workshop with Sam Burmeister (she/her)
VIP PREMIUM ONLY // 11 A.M. PST / 2 P.M. EST
Two-Hour ExtraOrdinary Brainstorm + Hot Seat Call with Jess Freeman (she/her)
This isn’t another webinar where you sit back and take notes. It’s your chance to be in the (virtual) room with Jess and a handful of fellow VIPs—just 8 spots total. You’ll get the floor to share your biggest business challenge, and we’ll all roll up our sleeves to workshop it together. Walk away with tailored feedback, fresh ideas, and that “oh wow, why didn’t I think of that?” clarity you can only get from real-time, focused attention on your business.