Learn from business owners who measure success in freedom, not follower counts.
Two days of real conversations, practical strategies, and honest stories from business owners who actually work like you do.
Build your kind of ordinary.
Does seeing another “I made 7 figures in 7 months” post give you the urge to hurl your phone across the room?
You’re not the only one sick of advice from people who seem to have built their businesses with a magic wand and a list of a gazillion ‘qualified buyers’.
And in your mind, you know it’s too good to be true (looking at you, suspiciously large ads budget!).
Yet somehow, year after year, the loudest voices in the online space are the celebrity entrepreneurs schlepping out-of-touch advice that only works if you have a small army running your business for you.
✔️ You’re tired of being treated like you’re less-than just because you don’t want to build an empire.
✔️ You crave the advice of someone who was recently exactly where you are. Someone “only” making $200k, and is bringing home a large % of it. Someone who lives a great life alongside their business.
✔️ You’re looking for ordinary, yet inspiring stories to help you see exactly how your business can grow.
You’re ready for REAL behind-the-scenes.
One that not only feels relatable, but attainable.
One that makes you believe that you can get to the next level – whether that means:
• Reaching your first six figures (or multi-six)
• Working fewer hours without losing income
• Finally having space in your week to get groceries, try a hobby, or take a dang nap
The Ordinary Summit is your space.
Two days of ordinary business owners just like you pulling back the curtain on how they keep their businesses profitable, balanced, and theirs—without burning out on repeat, vanity metrics, or a brand built entirely on ring lights.
This isn’t “look at me and my empire.” It’s “here’s what I tried, here’s what worked, and here’s the mess I’m still figuring out.” It’s the weirdest strategies we’ve tried and what’s working right now for real, everyday businesses.
The good stuff (and some of the people sharing it)
These business owners are pulling back the curtain on how they actually run things — the messy, sustainable, “this really works for me” version of business you don’t usually see on big stages.
No celebrity entrepreneurs, no million-dollar flexes. Just everyday business owners sharing the surprisingly unglamorous (and refreshingly doable) ways they keep their businesses running.
How I Land Clients Without Being on Social Media
Storyteller and Photographer
Running Your Business + Ignoring All The “Rules”
Disability Advocate + Brand Coach
How I Use a Cash Reserves Account and Emergency Fund
with Melissa Mittelstaedt (she/her),
Financial Consultant
Rebuilding Your Business After Going Quiet
with Kristine Gonzalez (she/her),
Lead Strategist
Come meet your people
(and learn their best tricks)
October 14–15, 2025 | 100% Virtual
Join for free or upgrade to VIP for bonus interviews, Q&A, replays, and an exclusive extraordinary digital goodie bag.
Tuesday, October 14
- #SlackChat: Work Sprints with Amy Hanneke
- Spotlight Sessions with Sam, Kristine, and Kita
- Case Studies with Selma, Katy, and Melissa
- VIP-Only Convo with Jereshia Hawk
- Live Roundtable: Low-Lift Marketing
- #SlackChat: Boundaries with Christina Anderson
Wednesday, October 15
- #SlackChat: Capacity with Zhara Marie
- Spotlight Sessions with Ali, Meg, and Mercedes
- Case Studies with Ally, Mollie, and Zhara
- VIP-Only Convo with Ashli Pollard
- VIP-Only Q&A with Speakers
- #SlackChat: Quiet Seasons with Kristine Gonzalez
Go VIP to get the best parts
Free is great… until you realize you can’t rewatch that one talk that gave you a new idea, or you miss the Q&A where a speaker finally said the thing nobody else will.
VIP gives you the full experience!
VIP
- Presentation replay access for 12 months
- Scale-Back Sessions: Exclusive Interviews with Ashli Pollard + Jereshia Hawk
- ExtraOrdinary Digital Goodie Bag
- Copywriting workshop with Samantha Burmeister (Oct. 16)
- One-time Brainstorm + Hot Seat Call with Jess Creatives + 7 other participants (Oct. 16)
VIP+
- Presentation replay access for 12 months
- Scale-Back Sessions: Exclusive Interviews with Ashli Pollard and Jereshia Hawk
- ExtraOrdinary Digital Goodie Bag
- Copywriting workshop with Samantha Burmeister (Oct. 16)
- One-time Brainstorm + Hot Seat Call with Jess Creatives + 7 other participants (Oct. 16)
VIP Premium
- Presentation replay access for 12 months
- Scale-Back Sessions: Exclusive Interviews with Ashli Pollard and Jereshia Hawk
- ExtraOrdinary Digital Goodie Bag
- Copywriting workshop with Samantha Burmeister (Oct. 16)
- One-time Brainstorm + Hot Seat Call with Jess Creatives + 7 other participants (Oct. 16)
